Did you know that Carbon Dioxide has been unfairly maligned? well, it was, till something called the Competitive Enterprise Institute came to the rescue. The CEI is a think-tank funded by the energy industry. In its attempt to help the deluded public regarding global warming, it has produced two television spots. Without so much as batting an eyelid, the ad declares, “They call it pollution, we call it life.” And there is no irony here people.

Watch the ads here. They also have some anti-An Inconvenient Truth ads, whose success (it is the top grossing independent film this week) must not be giving them too much comfort. The Intersection has a list of “We Call It Life” tag lines. Also see a script (via Cup of Java) for an alternative ad on Global Warming Watch.